Un excellent article de Steve Blank, publié dans "The Accelerators"
– Startup gurus discuss strategies and challenges of creating a new business -
montrant que les startup de doivent pas disperser leurs efforts et les consacrer
aux Business Models et non pas aux Business Plan.

We now know in a startup no business plan survives first contact with customers.

Part I: Validate Your Business Model Start With a Business Model, Not a Business Plan

Part II: Validate Your Business Model